Oman-based unique platform looks to revolutionise e-commerce

Muscat - 

Oman-based Nabay Technologies LLC has launched a new innovative global online marketplace offering three services from a single platform for consumers and businesses around the world – both on the Web and mobile apps. is a unique e-commerce platform – one of its kind – driven by the vision of its founder and chairman Nabeel Jawad Sultan. This new platform is a subsidiary of Nabay Technologies LLC, a vibrant technology firm with a focus on cyber security and emerging and futuristic technologies. is a triple-offering innovative platform, which unites opportunities for the online community through its three pillars – Barter Engine, Nabay Mall and Plugged In. Barter Engine allows users to swap items with one another. It’s a cashless engagement that can be done in public forums or with the familiarity of private groups or special interest groups.

Nabay Mall allows businesses to open their personalised stores within a dynamic and diverse global virtual mall, offering the entire gamut of fulfillment bouquet, including payment gateways, logistics and analytics. They have complete freedom to build their own brand identity.

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Plugged In pillar allows users to plug their existing websites into and gain access to the Nabay world of opportunity, more global exposure and more access to consumers.

“As a whole, is a unique one-stop multi-purpose global marketplace platform. You think of shopping for a product or need to use some service – with or without cash – is the place for you. We have an inclusive mentality and want to represent the long tail of entrepreneurial initiatives regardless of the size,” Nabeel said in an interview with Muscat Daily.

The concept of was conceived in Oman, structured in the UAE and it now operates globally. “A user can be sitting in London and bartering with a user in India. A business can be headquartered in Turkey and sell to someone in Brazil using Nabay services. Our online shopping and brick and mortar business experiences fuelled the Nabay innovation,” Nabeel explained.

He emphasised that is designed to enhance the user experience, which would be unique and different from conventional e-commerce platforms. “The future of e-commerce I believe is primarily through the user’s experience. Our focus is on what’s unique to Nabay and the constant improvement of the consumer experience every day.”

Explaining the bartering concept of, Nabeel said that barterers would love the cashless exchanges with Nabay members or within their own private groups. “It’s all about giving people the option to opt for upcycling or recycling their products – swapping something you loved for something you love. We all have items lying around our houses with no signs of wear-and-tear that could do someone else some good!”

“Our coupling of two social power tools [the Internet and bartering] is what I believe sets apart from the competition – a simple feature that provides people a plethora of options,” he added., which aims to become one of the largest cross-border e-commerce marketplaces, will drive the focus through the GCC region.

On pricing policies, Nabeel said, “As for businesses, we want to build an e-commerce platform with incredible pricing, policies and velocity. We have no hidden costs for stores or buyers. Our pricing policy is simple and our pricing model tailor fits to the needs of businesses. I am proud to say that we have the lowest marketplace prices.”

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