Alila set to manage Omran’s Jabal Akhdar Hotel

The official handover will allow Alila to welcome guests by Q2 of 2014

Muscat - 

The Alila Hotels & Resorts Group is set to take over management of the completed Jabal Akhdar Hotel from Omran, the sultanate's tourism-related development, hospitality management and investment company. 

Alila, voted ‘Coolest Hotel Chain’ in 2011 and top 40 'Global Luxury Brands' in 2012, manages city hotels and resorts in the Asia Pacific region.

The official handover, which is expected to take place in December, will allow Alila to welcome guests by the second quarter of 2014.

"Alila is delighted to have been chosen to manage such a prestigious and unique hotel in such a breathtaking location. The Jabal Akhdar region is perfect for our first foray into the Middle East. Its combination of interesting natural eco-systems, physical beauty and intriguing history and culture perfectly fit within our development philosophy," said Mark Edleson,  president of Alila Hotels & Resorts. "Our operations team looks forward to delivering the ‘Alila Experience’ to guests when we open our doors in 2014."

Set 2,000m above sea level, overlooking a dramatic gorge with stunning views of the Hajar Mountains, Alila Jabal Akhdar is perfectly positioned to explore the region’s renowned rugged landscapes, a haven for adventure travellers, nature lovers and those seeking an escape from the desert heat, a press release said.

“The handover of this landmark project is yet another milestone for the growth of tourism in the sultanate and we look forward to working with Alila Hotels & Resorts to ensure its success,” said Wael al Lawati, CEO of Omran.

Jabal Akhdar will provide visitors with access to one of Oman’s most magnificent yet untapped regions. The exterior and interior of the resort has been designed using raw materials sourced directly from local suppliers wherever possible, highlighting both Alila’s and Omran’s commitment to building sustainable projects that have a direct economic benefit for the local community.

“Like Omran, Alila also shares a strong vision for sustainable tourism, making them the ideal partners to take over the management of the project,” added Lawati.

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